If I want to get search traffic for blue widgets that are able to make spaghetti, what are some SEO factors that can tip Google in my favor of ranking for that? This post is partly just a test to see how quickly I can rank for that phrase :) Bear with me and I will give you some tips.
Spaghetti making Blue Widgets (Heading)
Weaving my keywords naturally into a heading, in this case an h2, can be a positive ranking factor. While not as important, I have also done the same thing with the H3s as follows…
Page Title for Blue Widget
If you notice the title of this page is: <title>Blue Widgets that Make Spaghetti</title> That is what will show up in Google for the link for this post.
Spaghetti making URL?
You will also notice that the URL for this post has the keywords contained within the string. In WordPress this is accomplished by changing the permalinks to something like: /%postname%/
Blue Widget Content
The fourth ranking factor that I will mention is that by weaving the keywords that we are trying to rank for like, blue widgets, into the content in a natural way, this post will appear more relevant for our chosen keyphrase.
These have all been on-site factors for ranking. The most important off-site factor is getting people to link to this post with our keywords linked like: view Blake’s post on Blue Widgets that Make Spaghetti
So apologies for this awkward looking post on blue widgets that are able to make spaghetti. Not sure there is such a thing, comment if you know of one. ;)